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G-ForSE 2004 in Lahore, Pakistan
25-26 November 2004
G-ForSE 2004: Special Prize
The
Hon Lt. Gen. Khalid Maqbool, Governor of Punjab, headed up an array
of international and local guests representing government, the sporting
goods industry, the United Nations, athletes and NPOs that were invited
to speak at the opening session of G-ForSE 2004 in Lahore, Pakistan
on 25th November 2005.
 Bicycle
for Everyone’s Earth (BEE) was selected
by the participants of G-ForSE 2004 as the winner of the “G-ForSE
2004 Special Prize.” BEE Director, Andrew Bell, who attended
the Forum in Lahore, Pakistan, collected the prize at the event’s
closing ceremony held on 26 November.
Since the first G-ForSE was held in 2001, the Forum has included
the presentation of a Prize to reward and promote the activities of
organizations working to increase environmental action and awareness
through sports. The award is presented in the categories of “sports
facilities and the environment”, “sporting goods and the
environment” and “sports events and the environment”,
and previous winners have included Nike Corporation, Mizuno Sports,
the Third East Asian Games, and Tokyo Dome.
In addition to the G-ForSE Prize, which is selected by a panel of
judges, a Special G-ForSE Prize is also awarded, with the winner selected
by Global Sports Alliance (GSA) or the participants at the Forum.
In 2003, the Special G-ForSE Prize was awarded to the International
Volleyball Federation (FIVB) for their efforts to increase environmental
awareness during the SWATCH-FIVB Beach Volleyball World Tour.
In 2004, the participants at the Forum chose Bicycle for Everyone’s
Earth (BEE) as the recipient of the G-ForSE 2004 Special Prize. BEE
organizes and sponsors an annual environmental awareness tour from
the northernmost to the southernmost points in Japan. Along the route,
which takes 2-3 months to complete, the team of cyclists meets with
schools and community groups to advocate sustainable living. Activities
have included seminars, press conferences, charity concerts, environmental
clean-ups, and cycling events. Over the past 7 years BEE has held
more than 150 public events and promoted sustainable living to an
audience of well over one million.
Runners up for the Prize were Audubon
International, which works
with golf personnel to encourage stewardship, action and sustainable
resource management on existing and planned golf courses, and Green
Techno 21, which recycles egg shells to make field line that marks
the lines on football and other pitches.
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